The World is your Playground
Showing how ordinary moments can spark extraordinary adventures when powered by imagination. As Senior Creative at Saatchi & Saatchi, I directed the rebrand across packaging, retail, and digital platforms, collaborating with marketing, retail, and product teams to ensure cultural relevance while honoring the brand’s heritage. The objective was to refresh the identity for modern families while preserving Playmobil’s storytelling DNA, positioning the brand as more than toys, as a symbol of imagination and discovery.
The result was a scalable design and campaign system that unified packaging, in-store displays, and digital storytelling, reinforcing Playmobil’s relevance in European markets and deepening emotional connections with parents and children.