I’m Jawad Saleem, a designer and senior creative based in Düsseldorf. My work moves between branding, campaigns, and digital experiences, always with the same goal: to create design that feels clear, human, and meaningful.

Over the years I’ve worked with agencies like Saatchi & Saatchi, Deloitte Digital, McCann, TBWA, and Ogilvy, shaping campaigns for Playmobil, Mercedes, Coca-Cola, Opel, Aldi, BMW, Amnesty International, and many others. Some of these projects have been recognized at international award shows, including Cannes Lions, but what I value most is the process of building ideas with people and pushing them into the world.

My role often goes beyond design. I see myself as a creative strategist as much as a visual thinker. Whether leading teams, guiding clients, or mentoring younger creatives, my focus is on bringing clarity to ideas and making sure design has both intelligence and emotion.

Experience

Saatchi & Saatchi Düsseldorf
Senior Creative / Design Lead (2025 – 2025)
Leading creative for Playmobil, crafting 360° campaigns across digital, print, and experiential channels. Mentoring teams in AI-driven creative processes.

Deloitte Digital Düsseldorf
Studio Lead / Senior Creative Consultant (2022 – 2024)
Directed the studio’s creative output, blending insights and design to deliver digital experiences that drove engagement and action.

McCann Erickson Düsseldorf
Senior Creative / Design Lead (2019 – 2022)
Shaped brand campaigns for Opel and ALDI, crafting 360° campaigns across digital, print, from concept to rollout, strengthening brand perception across national and global markets.

TBWA Düsseldorf
Senior Creative (2017 – 2019)
Developed integrated crafting 360° campaigns across digital, print, for Unitymedia and Weight Watchers, guiding creative direction and ensuring production quality.

Ogilvy & Mather Frankfurt
Senior Creative (2015 – 2017)
Created campaigns for Coca-Cola, Allianz, Amnesty International, Siemens,
and TK Maxx, overseeing creative deliverables across multiple channels.