I am Jawad Saleem, a designer and senior creative based in Düsseldorf. My work sits across branding, campaigns, and digital experiences, with one clear aim: design that feels clear, human, and meaningful.

I have worked with agencies such as Saatchi & Saatchi, Deloitte Digital, McCann, TBWA, and Ogilvy, shaping work for brands including Playmobil, Mercedes, Coca-Cola, Opel, Aldi, BMW, and Amnesty International. Some of these projects have been recognized at international award shows, including Cannes Lions. What matters more to me is the process. Building ideas with people and pushing them into the real world.

My role often goes beyond visuals. I work as a creative strategist as much as a designer. Whether I am leading teams, working closely with clients, or mentoring younger creatives, my focus is always the same: clarity of thinking, strong ideas, and design that carries both intelligence and emotion.

Experience

Saatchi & Saatchi Düsseldorf
Senior Creative / Design Lead (2025 – 2025)
Leading creative for Playmobil, crafting 360° campaigns across digital, print, and experiential channels. Mentoring teams in AI-driven creative processes.

Deloitte Digital Düsseldorf
Studio Lead / Senior Creative Consultant (2022 – 2024)
Directed the studio’s creative output, blending insights and design to deliver digital experiences that drove engagement and action.

McCann Erickson Düsseldorf
Senior Creative / Design Lead (2019 – 2022)
Shaped brand campaigns for Opel and ALDI, crafting 360° campaigns across digital, print, from concept to rollout, strengthening brand perception across national and global markets.

TBWA Düsseldorf
Senior Creative (2017 – 2019)
Developed integrated crafting 360° campaigns across digital, print, for Unitymedia and Weight Watchers, guiding creative direction and ensuring production quality.

Ogilvy & Mather Frankfurt
Senior Creative (2015 – 2017)
Created campaigns for Coca-Cola, Allianz, Amnesty International, Siemens,
and TK Maxx, overseeing creative deliverables across multiple channels.