Built for Runners, Designed for Humans

Deliverables: Brand Strategy, Visual Identity, UX Branding, App Iconography

In a market full of data-driven fitness apps, most running platforms forget the most important thing—people. Runr was created to fix that.
I built a brand that focuses on the runner, not just the run. Runr is more than a tracker; it helps users set personal goals, customize health advice, and create lasting habits. It combines motivation with mindfulness and performance with personalization.

The brand has a bold, modern look that balances discipline with warmth; featuring a dynamic logo, simple fonts, smooth UI gestures, and an active but subtle color palette.

Runr is not just a health app; it’s a caring running partner.
Credits:
Brand & UX Design: Jawad Saleem
Product Strategy: Jawad Saleem, Chloë Grace Moretz
App Development: Lukas Schneider